Harambee commissioned Genesis Global Business Services | Knowledge Executive to conduct the survey and mapping process. We facilitated interviews during April to July 2020 via outbound calls and online surveys with C-level decision-makers, including CEOs, COOs, CIOs, CTOs, ICT/Technology Directors/Managers, HR Directors, Heads of IT and Operations Directors. These respondents represented organisations across fifteen key vertical markets, including automotive, banking and financial services, construction, education, global business services (GBS), insurance, healthcare and medical, manufacturing, media and publishing, public sector/government, retail and e-commerce, technology, telecommunications, travel and leisure and utilities.
A Mixed Methods Research was utilised to conduct the survey. This includes collecting, analysing, and integrating quantitative and qualitative research in a single study or a longitudinal market intelligence report. For the purposes of the Harambee Mapping of Digital and ICT Roles and Demand for South Africa Survey, the Concurrent Procedures Strategy was utilised whereby Genesis GBS | Knowledge Executive converged quantitative and qualitative data in order to provide a comprehensive analysis of the research. Genesis GBS | Knowledge Executive collected both forms of data at the same time during the study and then integrated the information in the interpretation of the overall results.